Tuesday, October 23, 2007

Adam M.'s Blog Post #2- You Are Who We Say You Are: A Visual Study of Sexuality in Advertising


After creating a collage in class that represented the ideal image of men as it is constructed by the media, I chose to analyze the way in which both genders are objectified in images of masculinity and femininity. In order to determine how and why “sex sells”, I set out to find the most blatantly sexual advertisements that I possibly could. Most of the advertisements did little to show the benefit of the actual product and simply assumed that by creating this illusion of sexuality the product would sell itself. This Abercrombie and Fitch mentality of selling an ideology rather than selling the actual product has proved to be a successful marketing technique.

Although men and women are both objectified in advertisements, the way in which the two genders are presented vary significantly. The ads of men always show them with a very detached look, as if to say, “I’m doing my part by being attractive, so women should flock to me”. It was figured out long ago that “with the right demographic, a male-identified magazine could arouse widespread interest among national advertisers” (Breazeale 232). However, it was then the task of advertisers to create images of males who men wanted to be and females who men wanted to be with. Contrasting the advertisements of the beautiful yet disinterested men were a myriad of ads showing females who were practically jumping out of the page to have sex with the reader. The expressions on the faces of many of these females seemed to scream out, “I want you now!” Unfortunately, it is these types of depictions that teach girls that “the pretty girl who knows how to play the game wins the prize” (Higginbotham 93). By selling sex, the message that the public interprets is that sexiness is more important than anything else, and without it, you’re doomed for failure. “Beauty is a currency system…determined by politics” (Wolf 121). If you do not conform to the accepted view of beauty that society has created, you are immediately put at a disadvantage in the world. The idea that sex sells may be clichéd, but in no way does that mean that it isn’t true. Now more than ever, sex is used as a selling point for all kinds of products, and even the people who are smart enough to understand that they are being targeted are susceptible to its forces.

Breazeale, Kenon. In Spite of Women: Esquire Magazine and the Construction of the Male Consumer. (1994): 232.

Higginbotham, Anastasia. Teen Mags: How to Get a Guy, Drop 20 pounds, and Lose Your Self-Esteem. (1996): 93.

Wolf, Naomi. The Beauty Myth. (1991): 121.




37 comments:

Unknown said...

Adam- great work with your collages and nice job putting them into context using the written component of thre post :o)

See the rubric on SOCS (there should be a link when you check your grades for the course) for grade and assessment specifics :o)

-Jessie

http://genderpopculture.blogspot.com

Anonymous said...

mamawala.blogspot.com is very informative. The article is very professionally written. I enjoy reading mamawala.blogspot.com every day.
quick loan
cash advance

Anonymous said...

What curious question

Anonymous said...

This rather valuable message

Anonymous said...

How it can be defined?

Anonymous said...

[color=red]The Most Affordable XRUMER/BACKLINK SERVICE Online!
The EFFORTLESS and POWERFUL WAY TO BUILD MASSIVE # OF BACKLINKS
[color=black]
200,000 BLASTS of your URLs+ Anchor Tex, message, pictures (can be spinned) etc
$10 USD (shared with other clients like a carpool), or
$25/200k for exclusive!(you control EVERYTHING)
$50 Exclusive @ 500,000 blasts.
(Complete reports will be given to clients)

[IMG]http://img697.imageshack.us/img697/1540/arrowdownh.gif[/IMG]
For orders, questions or concerns? Email: [u]formless.void47 at gmail.com [/u]
Note:
1. For STRICT Whitehat sites, it is advised to create buffers to pass on linkjuice. i.e. social bookmarks, cloaked pages etc.
You can blast the site directly, but it entails risk.
Using buffers are 100% safe, speaking from experience.
2. Xrumer is a very technical tool. Just describe to me what sorts of effects you want and well make it happen!
If you want to buy Xrumer?
>>>>> http://cloakedlink.com/chzgykebsd <<<<<<

[color=black]
-------
CLIENT 2 SAMPLE SPACE FILLED WITH URLs,Pics and Keywords
seo rank checker seo monitoring seo speaker surat seo seo bhopal seo training glasgow seo blog india seo company chennai anchor seo seo company bangalore Using Xrumer seo visibility seo audit certified seo seo rochester seo rates seo devon xrumer 5 palladium seo japan seo link tool seo advertising Xrumer Full linux seo software seo specialist seo tools buy medical records cheap buy buy g link seo instruction seo services nyc dmoz seo best seo books seo keyword generator search engines mastercard buy seo seminar chicago Xrumer Hrefer Xrumer Tips seo doncaster seo elite serial seo book buy cuff link expert seo services seo strategy seo studio buy one way link seo company boston miami seo seo articles link building campaign

-----
CLIENT 3 SAMPLE SPACE
[url=http://provenheightincrease.co.cc/ebook/height-increasing-exercise]height increasing exercise[/url] http://provenheightincrease.co.cc/ebook/height-increasing-exercise

[url=http://herpescures.co.cc/drugs/Genital-Herpes-Home-Treatment-Herpes-Sore-Herpes-Simplex-1-Pictures.html]genital herpes home treatment herpes sore herpes simplex 1 pictures[/url]

http://www.ripoffreport.com/corrupt-companies/global-life-enhancem/global-life-enhancements-ripo-g9cdg.htm

http://www.propeller.com/story/2009/12/14/pleo-the-dino-pleo-the-interactive-robotic-dinosaur-pleo-the-robotic-dinosaur-pleo-ugobe-life-form/


-----
CLIENT 4 SAMPLE SPACE
[url=http://provenheightincrease.co.cc/ebook/much-taller]much taller[/url] http://provenheightincrease.co.cc/ebook/much-taller

[url=http://growyourdick.co.cc/penile/penis-sugery]penis sugery[/url] http://growyourdick.co.cc/penile/penis-sugery

http://weedvaporizer-volcanovaporizer.info/hookah/pure/humidifier.php?volcano=evolutions&cigarette=2t6Naw4n&oxyg=herb

http://buycheapplasmatv.info/cgi-bin/index.pl?=refurb-hdtv [url=http://buycheapplasmatv.info/cgi-bin/index.pl?=refurb-hdtv]refurb hdtv[/url]

tooth whiteming peroxide teeth Wigan Dentist approved super affiliates [url=http://teethwhiteningstripsreviews.info/xr/teeth-whitening-product]tooth whiteming peroxide teeth Wigan Dentist approved super affiliates[/url]

-----
CLIENT 5 SAMPLE SPACE
[url=http://cheapxrumerservice.co.cc]Cheap Xrumer Service[/url]
[url=http://cheapxrumerservice.co.cc]Cheapest Xrumer Service[/url]
[url=http://cheapxrumerservice.co.cc]Best Xrumer Service[/url]
--------
http://buypleodinosaur3.zoomshare.com/2.shtml##Pleo Toy Dinosaur Robotic Baby Dinosaur Buy Pleo Dinosaur Buy Ugobe Pleo Cheap Pleo Dinosaur

http://cheaphdtvplasma.co.cc/television/plasma-calibration-dvd [url=http://cheaphdtvplasma.co.cc/television/plasma-calibration-dvd]plasma calibration dvd[/url]

[url=http://stopacaiberryscams.info/cgi-bin/index.pl/does-acai-weight-loss]does acai weight loss[/url]

Anonymous said...

[url=http://www.kfarbair.com][img]http://www.kfarbair.com/_images/_photos/photo_big7.jpg[/img][/url]

בית מלון [url=http://www.kfarbair.com]כפר בעיר[/url] - [url=http://www.kfarbair.com/about.html]חדרים[/url] גדולים אנחנו מציעים שירותי אירוח מיוחדים כמו כן ישנו במקום שירות חדרים המכיל [url=http://www.kfarbair.com/eng/index.html]אחרוחות רומנטיות[/url] במחירים מיוחדים אשר מוגשות ישירות לחדרכם...

לפרטים נוספים נא לפנות לעמוד המלון - [url=http://kfarbair.com]כפר בעיר[/url] [url=http://www.kfarbair.com/contact.html][img]http://www.kfarbair.com/_images/apixel.gif[/img][/url]

Anonymous said...

Yes exactly, in some moments I can reveal that I jibe consent to with you, but you may be inasmuch as other options.
to the article there is quiet a without question as you did in the fall delivery of this solicitation www.google.com/ie?as_q=php designer 2008 professional 6.0.0 ?
I noticed the utter you procure not used. Or you profit by the black methods of promotion of the resource. I take a week and do necheg

Anonymous said...

Reasonably priced Search Engine Optimization mostly beginswith choosing a provider that accurately knows what it takes to move your website to page 1 of Google in support of the keywords that you prefer. We not only understand what it takes to find you ranked, but we also boast a lengthy story of providing victorious Internet Marketing. Have you ever wondered whether the strategy and promotion pains you are using are in fact worth the sweat? We know how to offer answers together with these types of questions. For your customers this might represent creating a contemporary website including an seo strategy. For supplementary customers this can mean making changes to their up to date website to make the website more SEO friendly. Depending on what your authentic goals are we can guide you each distinct phase of the procedure to make sure that goals are obviously recognized and met. What are you waiting for inside the planet of ecommerce. Their is heaps of riches to be completed for a conglomerate that is organized.
You can read more about it here: http://www.webspawner.com/users/hanisworth19/knowledgeableid.html

Keeping small businesses in mind, we have seen SEO services requires a relatively small investment, so that you can enjoy top search engine placement. Therefore, we must be adamant a reasonable price, because we realize that is both time consuming and expensive to launch a website. Therefore, most companies can not pay too much money for SEO services with this crazy economy. And all this help is offered at a great rate.You want the whole world of online search to find you, right?
We follow ethical and biological basis for all marketing activities and SEO, and the only objective is to get you results.The team of experts from our affordable SEO firm will enable your site to generate highly beleaguered keywords, so that people who are looking for topics that relate to your content can be found on the first click. We help make your site seem more important to search engines than any other by optimizing certain pages and off page elements on your site. And all this help is untaken at a great rate.You want the whole world of online search to find you, right?

Anonymous said...

hi all
http://www.tor.com/community/users/adinaktheaa1979
http://www.tor.com/community/users/gravneyvide1975
http://www.tor.com/community/users/metzpropunno1977
http://www.tor.com/community/users/lenmiaparpunch1980
http://www.tor.com/community/users/quinutlira1980

Anonymous said...

top [url=http://www.c-online-casino.co.uk/]free casino[/url] coincide the latest [url=http://www.casinolasvegass.com/]casino games[/url] free no set aside hand-out at the best [url=http://www.baywatchcasino.com/]casino bonus
[/url].

Unknown said...

Independent Escorts in Mumbai: Book Independent Mumbai Escorts at 9867700433 available 24/7 hours. Get attractive female Call Girls in Mumbai for romance in 5 Star Hotels.

Unknown said...

Buy MTP Kit Online UK: Call to Oder 1-315-512-2220, Buy MTP Kit,Tramadol ,Viagra Online uk No prescription required. Best price & Fast shipping.Friendly 24/7 Support

Unknown said...

Buy Viagra Online in USA:Call 1-315-512-2220,Buy Tramadol Online,Buy Tramadol Online USA,Tramadol Pills,Tramadol without Prescription,Buy Viagra Online at the best price in USA.

krishna said...

Pharma World RX is the leading online pharmacy in the USA. We specialize in the online retail of medications for a wide range of Products like Tramadol, Buy Abortion Kit Online , Buy Soma Online in USA, Buy Abortion Kit Online . I am new guy in pharmaceutical world my name is krishnalakchmi and running a website http://www.pharmaworldrx.us. My business provides the online services of all medicine which is selling in market. You guys tried to purchase Buy Tramadol Online if you want to purchase from internet. You can try Buy Soma Online in USA
http://www.pharmaworldrx.us
http://pharmaworldrx.us/buy-tramadol-online
http://pharmaworldrx.us/buy-abortion-pills
http://pharmaworldrx.us/erectile-dysfunction
http://pharmaworldrx.us/buy-soma-online

krishna said...

We provide the services of Independent Escorts in Ranchi,Call Girls Ranchi and Ranchi Escorts at http://www.mahiraj.online. Visit at Independent Escorts in RanchiOur escorts are friendly, good looking and efficient in taking care of all of your physical needs. Just like our escorts are trained to take care of our you, make your experience, funny, safe and delightful.
http://www.mahiraj.online
http://mahiraj.online/services.html
http://mahiraj.online/gallery.html
http://mahiraj.online/price.html
http://mahiraj.online/contact.html

The IT Gear said...

Online Shopping Site for Electronic Appliances & More.

Best Offers! Shop Now @ theitgear.com and get the best saving offers.

Business Inquiries: theitgear@gmail.com

We provide best quality gaming solutions at affordable price.

The IT Gear said...

COOLER MASTER MM710 GAMING MOUSE
The MM710 is a truly innovative mouse that does more with so much less.

Shop Now @ COOLER MASTER MM710 GAMING MOUSE and get the best saving offer.

Along with all the pro-grade features that make our gaming mice deadly in combat, we've also implemented a striking new shell design and a deceptively durable, lightweight Ultraweave cable to trim the overall weight of the mouse to less than 53g. The result is quicker movements, longer gaming sessions, minimal fatigue, and less wrist pain associated with repetitive stress injury.

vivek kumar said...

Buy Tramadol Online USA
Call 1-315-512-2220,Buy Tramadol Online,Buy Tramadol Online USA,Tramadol Pills,Tramadol without Prescription,Buy Cheap Tramadol Online at the best price in USA
visit here- https://www.tramadolzone.com/

vivek kumar said...

Buy Tramadol Online USA
Buy tramadol overnight shipping without prescription,Buy Tramadol online FDA Approved Medication, Safe, Fast & Convenient
visit here- http://onlinetramadolshop.com/

vivek kumar said...

Buy Tramadol Online USA
Pharma World RX is the leading online pharmacy in the USA. We specialize in the online retail of medications for a wide range of Products.
visit here- https://www.pharmaworldrx.us/

vivek kumar said...

Best Ayurvedic Treatment In Ranchi, Best Ayurvedic Doctor Ranchi, Ayurvedic Treatment Ranchi
Call us at +91 9204900900,Best Ayurvedic Treatment Centre in Ranchi, India, Kerala Ayurveda Hospital specializes in Authentic Kerala Ayurvedic Treatments and Panchakarma Therapies. Listed as the best traditional Ayurveda treatment Centers in Ranchi, Kerala Ayurveda has helped many by providing effective Ayurvedic Treatments for various health conditions and illnesses.

vivek kumar said...

Best Ayurvedic Treatment Kolkata, Ayurvedic Treatment Kolkata, Ayurvedic Doctors Kolkata
Call Us at +91 9204900900, we offer a completely natural, chemical-free and safe slimming programme. Kerala Ayurveda have helped many by providing effective Ayurvedic Treatments for various health conditions and illnesses.

vivek kumar said...

Call Girls Ranchi, we provide you a vip class of Independent escorts Girls in Ranchi. Call Now 9000000000 and book our best escorts at reasonable price.

vivek kumar said...

Call Girls Ranchi, We are a huge platform for the best and secure escort services. We are gradually emerging as the best online platform for genuine independent escort providers.

vivek kumar said...

Bangalore Escorts, Taniya Escorts Professional escort service and offer unbridled joy to our clients. We exist because of our clients and provide unending satisfaction to our customers. Our goal is to make you 100% satisfied with our top-line escort service Bangalore.

vivek kumar said...

Pune Escorts, We are one of the top-rated escort service providers in Pune and gives an energetic time to our clients. We believe in quality and know that our customers are the pivot on which the entire business is based.

vivek kumar said...

Buy Tramadol Online UK, Buy MTP Kit, Buy Tramadol and Other Meds at best Price at worldpharmacyrx.co.uk FDA Approved Pharmacy Store and Day Night Shipping.

vivek kumar said...

Buy Viagra Online USA, ViagraZone is an online health store or just like a safe place for buying medicines. This store having secured payment service, easily dispatching service after order is placed. We are closer and nearer than your physical medical store.

vivek kumar said...

Buy Tramadol Online USA, Call 1-315-512-2220,Buy Tramadol Online,Buy Tramadol Online USA,Tramadol Pills,Tramadol without Prescription,Buy Cheap Tramadol Online at the best price in USA.

vivek kumar said...

Buy Tramadol Online UK, Buy MTP Kit, Buy Tramadol and Other Meds at best Price at worldpharmacyrx.co.uk FDA Approved Pharmacy Store and Day Night Shipping.

prem kumar said...

Buy Tramadol Online | Buy Tramadol Online USA | Tramadol Online
Buy Tramadol online.com has been accredited with this certification. We regard ourselves as a service provider and focus on the customer`s interests.

prem kumar said...

Buy Tramadol Online USA | Cheap Tramandol Online
Buy Tramadol Pills Online in USA.Tramadol 50mg,100mg,150mg,200mg,225mg. Brand Name: OL-TRAM / ULTRAM.Order Tramadol with trust and confidence at best prices and express delivery.

Buy Ambien Online Without Prescription said...

I would like to say that this blog convinced me to do it! Thanks, very good post.

Pink Tramadol 100 mg said...

I have gone through several posts but your article keeps me engaged.

RSM Enterprises said...

Kamagra Soft Chewable Pills
Sildenafil 100mg Tablets 100mg
Chat on WhatsApp with +91 92163-25377
For More Info Visit Link : https://t.ly/rx4k

RSM Multilink LLP said...

Potent Impotence Treatment for Enhanced Sexual Performance
Sildigra 120mg
Sildenafil 120mg
Chat on WhatsApp with +91 92163-25377